African History and Culture

Impact of Television on Presidential Elections Free Essays

string(87) " television news reports or the candidate’s own television ads \(Kraus, 1988, p\." Impact of Television on Presidential Elections The Impact of Television on Presidential Elections: The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. We will write a custom essay sample on Impact of Television on Presidential Elections or any similar topic only for you Order Now First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States. Researchers tend to hold one of three views about television’s influence on voters. Some believe that television affects voters in the short run, for example in an election campaign. Another group of researchers believes that television has a great influence on voters over time and that television’s impact on voters is a continuous process from one campaign to the next. Others stand between the two views or combine both. In the last three decades, polls became an important instrument for the media, especially television networks, to determine who wins and who loses the election. Caprini conducted a study about the impact of the early prediction of a winner in the 1980 presidential race by the television networks. He observed that, shortly after 8 p. m. Eastern standard time, NBC announced that, according to its analysis of exit poll data, Ronald Reagan was to be the next president of the United States (Caprini, 1984, p. 866). That early call was controversial because the polls in many states were still open at the time and, in some of the western states, would remain open for several hours. Caprini ended his study with the following conclusion:   Ã‚  Ã‚  Ã‚  Ã‚   Voting for the Republican candidate was completely unaffected by the early call, with precall and postcall districts varying from their normal patterns in exactly the same amount and direction. The Democratic vote, however, declined 3. 1 percent more in the postcall districts than in the precall districts (p. 874). This result suggests that the NBC prediction did have an impact on the election. Additionally, this result supports the impact of the media on political behavior. Some experts argue that rates of voting in the western states are not affected by early projections. Strom and Epstein argue that the decline in western states’ turnouts is not a result of the early projections by the networks but is the result of a complicated combination of factors, none of which is related to information received on election day (Epstein and Strom, 1981, pp. 479-489). This argument denies the influence of polls on the voting turnout in the first place, and it denies the impact of media on political behavior. Other researchers look at the issue of exit polls from a legal perspective. Floyd Abrams, a First Amendment lawyer, supports the constitutional rights of the media and says their exercising of their rights should not be restricted, even if that influences the voters:   Ã‚  Ã‚  Ã‚  Ã‚   Once it becomes a legal issue, even people who believe that projections are harmful, or that exit polls are sometimes misused, should unite and say that the law should not be used to stop people from exercising their constitutional rights even if we happen to disagree with the way that they are using them (Abrams, 1985, p. 8). These different viewpoints represent two sides, the public and the media. Few researchers believe that exit polls have no effect on voting behavior. The majority of researchers believe that exit polls and early projections of the presidential elections do influence voters, but they disagree to what extent. The most persuasive reason to include televised debates in presidential campaigns is that voters want them. Voters find something in televised debates that confirms their previously held support for a candidate or helps them to decide whom to support. So television debates are now part of the political landscape. However, one expert has written that, even after the Bush-Dukakis debate, thus making four campaigns in a row to include debates, he would not predict continuation: â€Å"there are too many points at which disagreement might scuttle the whole plan† (Mickelson, 1989, p. 164). Stephen Hess in his book, The Presidential Campaign, observes that:   Ã‚  Ã‚  Ã‚  Ã‚   While some contend that televised debates of 1960 and 1976 elected John Kennedy and Jimmy Carter, those elections were so close that any single factor – including debates – could have been said to have made the difference (Hess, 1988, p. 76). Debates give people an opportunity to learn about those who will be president. This is probably the most positive thing to come out of the televised debates. People build their images about the candidates through their stands on the issues. For the 1960 ebates, Katz and Feldman reviewed studies:   Ã‚  Ã‚  Ã‚  Ã‚   As far as issues are concerned, the debates seem to have (a) made some issues more salient rather than others (the issues made salient, of course, may or may not have been the most important ones); (b) caused some people to learn where the candidates stand (including the stand of the opposition candidate); (c) effected very few chan ges of opinions on issues; and (d) focused more on presentation and personality than on issues (Katz and Feldman, 1962, pp. 173-223). This conclusion shows the importance of â€Å"psychological factors† in voting. As technology develops, researchers try to determine its impact on voting behavior. Technicians use advanced techniques during the presidential debates to get the viewers’ attention. The most impressive effect of the presidential debates is its impact on voters compared to that of other televised political communication in presidential campaigns. In a 1983 study of 2,530 voting-age Americans, ABC News and the John F. Kennedy School of Government noted that voters and non-voters agree that debates are more helpful in deciding whom to vote for than either television news reports or the candidate’s own television ads (Kraus, 1988, p. You read "Impact of Television on Presidential Elections" in category "Papers" 28). So it is obvious that such debates will have some impact on the outcome of the elections. Presidential debates are controlled by the candidates in several ways: the decision about whether to participate, the approval of areas of discussion, and the refusal to d ebate without panelists (p. 142). The 1988 debates were actually just joint appearances by Bush and Dukakis answering reporters’ questions in two-minute and one-minute segments (Mickelson, 1989, p. 164). The year 1952 witnessed the emergence of the televised spot commercial in politics. The spot is a very short ad designed to convey a specific point or image without going into depth on issues or providing much detail. Since that time, spot commercials have been a main part of presidential campaigns. Joe McGinniss, an expert on campaigns, noticed the importance of the political ads:   Ã‚  Ã‚  Ã‚  Ã‚   It is not surprising then, that politicians and advertising men should have discovered one another. And, once they recognized that the citizen did not so much vote for a candidate as make a psychological purchase of him, not surprising that they began to work together (McGinniss, 1969, p. 27). The goals of spots are converting the voters and keeping the committed in line. Also, spots can encourage the voters to go out and vote on the basis of their commitments (Diamond and Bates, 1984, p. 352). These goals are related to the short-term influences of television on voting behavior because spots appear in the last weeks of the campaign. They could make a difference in the outcome of the presidential election. The goals are also related to the long-term influences of television on voting behavior because young voters today have been raised with television and they perceive the political process through the media. The evidence supports the idea that spots, more than anything else, could make a difference in the outcome of the presidential elections. Sidney Kraus makes this point in the book, Televised Presidential Debates:   Ã‚  Ã‚  Ã‚  Ã‚   It came as a surprise to almost everyone in the broadcasting industry to find a major study of the 1972 presidential race (conducted by two political scientists) concluding that voters learned more about Richard Nixon and George McGovern from political spots than they did from the combined nightly newscasts of the networks† (Kraus, 1988, p. 17). Kathleen Jamieson agrees: . . . political advertising is now the major means by which candidates for presidency communicate their messages to voters . . . Unsurprisingly, the spot add is the most used and the most viewed of the available forms of advertising (Jamieson, 1984, p. 446). On the other hand, others argue that spots are not providing the voters good information about the candidates. Theodore Lowi supports that position:   Ã‚  Ã‚  Ã‚  Ã‚   Since the brief commercials are built on impressions rather than logic, â€Å"instant replay† benefits the sender, not the receiver (Lowi, 1985, p. 4). Others describe these spots as selling candidates like any other product. These experts ask whether presidential campaigns should be run on marketing principles or political tactics, whether the best candidate or the most telegenic performer wins, whether money can buy enough media to buy elections (Lowi, 1985, p. 65). The emergence of spots has been particularly upsetting to those who believe that political campaigns should inform the voters, not manipulate the opinions of the voters. The growing role of television in the presidential elections and its effects on the public gives rise to an important question: Is this phenomenon healthy for democracy in the United States? Television became an important factor in the election process for several reasons: the decline of political parties, which had been the most important factor; (Wattenberg, 1986, p. 108) developing technology, which provided new opportunities for political television, like spots and debates; and, as a consequence of the decline of political parties, decreasing voter turnout in presidential elections since 1960. For example, only 53. 3 percent of the eligible citizens voted in 1984, the lowest since 1948. This is the same period during which the amount of money spent on televised political advertising tripled (in constant dollars) (Diamond, 1984, p. 352). Experts disagree about how television should function in a democratic society. Proponents see television as part of political socialization, and they believe that voters have profited from the presidential debates and political ads. Proponents do, however, suggest particular improvements in presidential debates. Kraus suggests the following:   Ã‚  Ã‚  Ã‚  Ã‚   Campaign Act of 1971 provides a tax check off to help finance campaigns in presidential general elections, and since the public want presidential debates those who receive funds should debate. Candidates may refuse to debate, but they would not receive public funds (Kraus, 1988, p. 154). Others defend television from a legal perspective. Floyd Abrams defends exit polls as follows:   Ã‚  Ã‚  Ã‚  Ã‚   Once it becomes legal issue, even people who believe that projections are harmful . . . should write and say that the law should not be used to stop people from exercising their constitutional rights (Abrams, 1985, p. 8). Opponents look at television as a harmful factor in the democratic process of electing a president. According to one expert, â€Å"The promise [of] television . . . has collapsed in an era dominated by packaged campaigns and avoidance of issues (Mickelson, 1989, p. 167). Others see the media as the main cause of the d ecline of political parties, which were supposed to be intermediary between the government and the people in a representative democracy, and they believe the decline of the parties will increase the gap between the government and the people. Also, they see the media as a part of the political elite in the United States. Edward Greenberg noticed this point:   Ã‚  Ã‚  Ã‚  Ã‚   Most importantly, the mass media are themselves parts of gigantic corporate empires and, while a few among them may experience an occasional episode of â€Å"muckraking† these media are firmly, in the long run, entrenched in the camp of the powerful (Greenberg, 1986, p. 22). Regulations are necessary to control some of the bad effects of the media, particularly television. Exit polls could be regulated so that East Coast poll results are not announced until the last poll on the West Coast closes. Participation in presidential debates should be required of candidates who want to receive campaign funds. Spots should have more regulations than the previous two areas because the candidates use spots to attack each other. For example, in the 1988 elections, George Bush had one spot in which he rode a yacht through Boston Harbor to show that Michael Dukakis is not an environmentalist and which appeared many times during the last days of the campaign (Mickelson, 1989, p. 162). The public got the impression that Dukakis is not concerned about the environment. Spots should be based on facts. This paper demonstrates that the mass media, particularly television, have a great effect on presidential elections. Analyzing exit polls, presidential debates, and spots shows that television does affect the voters and the voting turnout in the United States. Scholars agree on the effects of television on presidential races; however, they disagree on the extent to which television has affected voting behavior and the voters. Television emphasized the decline of political parties in the last four decades. Although some experts believe television in presidential elections is healthy, others believe it is harmful to democracy, increasing the gap between the government and the people. The negative effects of political television on democracy can be eliminated through regulations. Such regulations could permit political television without its dangers. References Abrams, Floyd. (1985, Spring). Press practices, polling restrictions, public opinion and first amendment guarantees. Public Opinion Quarterly 49 (1): pp. 15-18. Caprini, Michael X. Delli. (1984, August). Scooping the voters? The consequences of the networks’ early call of the 1980 Presidential race. Journal of Politics 46: pp. 866-85. Diamond, Edwin, and Stephen Bates. (1984). The Spot. Massachusetts: MIT Press. Epstein, Laurily R. , and Gerald Strorn. October 1981). Election night projections and west coast turn out. American Politics Quarterly 9 (4): pp. 479-91. Greenberg, S. Edward. (1986). The American political system: A radical approach. Boston: Little, Brown and Company. Hess, Stephen. (1988). The Presidential campaign. Washington D. C. : The Brookings Institute. Jamieson, Kathleen Hall. (1984 ). Packaging the Presidency: A history and criticism of Presidential campaign advertising. Oxford: Oxford University Press. Katz, Elihu, and Jacob J. Feldman. (1962). The debates in the light of research: A survey of surveys. In The Great Debates, ed. Sidney Kraus. Bloomington: Indiana University Press, pp. 173-223. Kraus, Sidney. (1988). Televised Presidential debates, and public policy. New Jersey: Lawrence Erlbaum Associates. Lowi, Theodore J. (1985). The personal President: Power invested promise unfulfilled. Ithaca, New York: Cornell   Ã‚  Ã‚  Ã‚  Ã‚  University Press. Mcginniss, Joe. (1969). The selling of the President 1968. New York: Trident Press. Mickelson, Sig. (1989). From whistle stop to sound bite: Four decades of politics and television. New York: Praeger. Wattenberg, Martin P. (1986). The decline of American political parties 1952-1984. Cambridge, Massachusetts: Harvard University Press. How to cite Impact of Television on Presidential Elections, Papers Impact of Television on Presidential Elections Free Essays string(87) " television news reports or the candidate’s own television ads \(Kraus, 1988, p\." Impact of Television on Presidential Elections The Impact of Television on Presidential Elections: The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. We will write a custom essay sample on Impact of Television on Presidential Elections or any similar topic only for you Order Now First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States. Researchers tend to hold one of three views about television’s influence on voters. Some believe that television affects voters in the short run, for example in an election campaign. Another group of researchers believes that television has a great influence on voters over time and that television’s impact on voters is a continuous process from one campaign to the next. Others stand between the two views or combine both. In the last three decades, polls became an important instrument for the media, especially television networks, to determine who wins and who loses the election. Caprini conducted a study about the impact of the early prediction of a winner in the 1980 presidential race by the television networks. He observed that, shortly after 8 p. m. Eastern standard time, NBC announced that, according to its analysis of exit poll data, Ronald Reagan was to be the next president of the United States (Caprini, 1984, p. 866). That early call was controversial because the polls in many states were still open at the time and, in some of the western states, would remain open for several hours. Caprini ended his study with the following conclusion:   Ã‚  Ã‚  Ã‚  Ã‚   Voting for the Republican candidate was completely unaffected by the early call, with precall and postcall districts varying from their normal patterns in exactly the same amount and direction. The Democratic vote, however, declined 3. 1 percent more in the postcall districts than in the precall districts (p. 874). This result suggests that the NBC prediction did have an impact on the election. Additionally, this result supports the impact of the media on political behavior. Some experts argue that rates of voting in the western states are not affected by early projections. Strom and Epstein argue that the decline in western states’ turnouts is not a result of the early projections by the networks but is the result of a complicated combination of factors, none of which is related to information received on election day (Epstein and Strom, 1981, pp. 479-489). This argument denies the influence of polls on the voting turnout in the first place, and it denies the impact of media on political behavior. Other researchers look at the issue of exit polls from a legal perspective. Floyd Abrams, a First Amendment lawyer, supports the constitutional rights of the media and says their exercising of their rights should not be restricted, even if that influences the voters:   Ã‚  Ã‚  Ã‚  Ã‚   Once it becomes a legal issue, even people who believe that projections are harmful, or that exit polls are sometimes misused, should unite and say that the law should not be used to stop people from exercising their constitutional rights even if we happen to disagree with the way that they are using them (Abrams, 1985, p. 8). These different viewpoints represent two sides, the public and the media. Few researchers believe that exit polls have no effect on voting behavior. The majority of researchers believe that exit polls and early projections of the presidential elections do influence voters, but they disagree to what extent. The most persuasive reason to include televised debates in presidential campaigns is that voters want them. Voters find something in televised debates that confirms their previously held support for a candidate or helps them to decide whom to support. So television debates are now part of the political landscape. However, one expert has written that, even after the Bush-Dukakis debate, thus making four campaigns in a row to include debates, he would not predict continuation: â€Å"there are too many points at which disagreement might scuttle the whole plan† (Mickelson, 1989, p. 164). Stephen Hess in his book, The Presidential Campaign, observes that:   Ã‚  Ã‚  Ã‚  Ã‚   While some contend that televised debates of 1960 and 1976 elected John Kennedy and Jimmy Carter, those elections were so close that any single factor – including debates – could have been said to have made the difference (Hess, 1988, p. 76). Debates give people an opportunity to learn about those who will be president. This is probably the most positive thing to come out of the televised debates. People build their images about the candidates through their stands on the issues. For the 1960 ebates, Katz and Feldman reviewed studies:   Ã‚  Ã‚  Ã‚  Ã‚   As far as issues are concerned, the debates seem to have (a) made some issues more salient rather than others (the issues made salient, of course, may or may not have been the most important ones); (b) caused some people to learn where the candidates stand (including the stand of the opposition candidate); (c) effected very few chan ges of opinions on issues; and (d) focused more on presentation and personality than on issues (Katz and Feldman, 1962, pp. 173-223). This conclusion shows the importance of â€Å"psychological factors† in voting. As technology develops, researchers try to determine its impact on voting behavior. Technicians use advanced techniques during the presidential debates to get the viewers’ attention. The most impressive effect of the presidential debates is its impact on voters compared to that of other televised political communication in presidential campaigns. In a 1983 study of 2,530 voting-age Americans, ABC News and the John F. Kennedy School of Government noted that voters and non-voters agree that debates are more helpful in deciding whom to vote for than either television news reports or the candidate’s own television ads (Kraus, 1988, p. You read "Impact of Television on Presidential Elections" in category "Essay examples" 28). So it is obvious that such debates will have some impact on the outcome of the elections. Presidential debates are controlled by the candidates in several ways: the decision about whether to participate, the approval of areas of discussion, and the refu sal to debate without panelists (p. 142). The 1988 debates were actually just joint appearances by Bush and Dukakis answering reporters’ questions in two-minute and one-minute segments (Mickelson, 1989, p. 164). The year 1952 witnessed the emergence of the televised spot commercial in politics. The spot is a very short ad designed to convey a specific point or image without going into depth on issues or providing much detail. Since that time, spot commercials have been a main part of presidential campaigns. Joe McGinniss, an expert on campaigns, noticed the importance of the political ads:   Ã‚  Ã‚  Ã‚  Ã‚   It is not surprising then, that politicians and advertising men should have discovered one another. And, once they recognized that the citizen did not so much vote for a candidate as make a psychological purchase of him, not surprising that they began to work together (McGinniss, 1969, p. 27). The goals of spots are converting the voters and keeping the committed in line. Also, spots can encourage the voters to go out and vote on the basis of their commitments (Diamond and Bates, 1984, p. 352). These goals are related to the short-term influences of television on voting behavior because spots appear in the last weeks of the campaign. They could make a difference in the outcome of the presidential election. The goals are also related to the long-term influences of television on voting behavior because young voters today have been raised with television and they perceive the political process through the media. The evidence supports the idea that spots, more than anything else, could make a difference in the outcome of the presidential elections. Sidney Kraus makes this point in the book, Televised Presidential Debates:   Ã‚  Ã‚  Ã‚  Ã‚   It came as a surprise to almost everyone in the broadcasting industry to find a major study of the 1972 presidential race (conducted by two political scientists) concluding that voters learned more about Richard Nixon and George McGovern from political spots than they did from the combined nightly newscasts of the networks† (Kraus, 1988, p. 17). Kathleen Jamieson agrees: . . . political advertising is now the major means by which candidates for presidency communicate their messages to voters . . . Unsurprisingly, the spot add is the most used and the most viewed of the available forms of advertising (Jamieson, 1984, p. 446). On the other hand, others argue that spots are not providing the voters good information about the candidates. Theodore Lowi supports that position:   Ã‚  Ã‚  Ã‚  Ã‚   Since the brief commercials are built on impressions rather than logic, â€Å"instant replay† benefits the sender, not the receiver (Lowi, 1985, p. 4). Others describe these spots as selling candidates like any other product. These experts ask whether presidential campaigns should be run on marketing principles or political tactics, whether the best candidate or the most telegenic performer wins, whether money can buy enough media to buy elections (Lowi, 1985, p. 65). The emergence of spots has been particularly upsetting to those who believe that political campaigns should inform the voters, not manipulate the opinions of the voters. The growing role of television in the presidential elections and its effects on the public gives rise to an important question: Is this phenomenon healthy for democracy in the United States? Television became an important factor in the election process for several reasons: the decline of political parties, which had been the most important factor; (Wattenberg, 1986, p. 108) developing technology, which provided new opportunities for political television, like spots and debates; and, as a consequence of the decline of political parties, decreasing voter turnout in presidential elections since 1960. For example, only 53. 3 percent of the eligible citizens voted in 1984, the lowest since 1948. This is the same period during which the amount of money spent on televised political advertising tripled (in constant dollars) (Diamond, 1984, p. 352). Experts disagree about how television should function in a democratic society. Proponents see television as part of political socialization, and they believe that voters have profited from the presidential debates and political ads. Proponents do, however, suggest particular improvements in presidential debates. Kraus suggests the following:   Ã‚  Ã‚  Ã‚  Ã‚   Campaign Act of 1971 provides a tax check off to help finance campaigns in presidential general elections, and since the public want presidential debates those who receive funds should debate. Candidates may refuse to debate, but they would not receive public funds (Kraus, 1988, p. 154). Others defend television from a legal perspective. Floyd Abrams defends exit polls as follows:   Ã‚  Ã‚  Ã‚  Ã‚   Once it becomes legal issue, even people who believe that projections are harmful . . . should write and say that the law should not be used to stop people from exercising their constitutional rights (Abrams, 1985, p. 8). Opponents look at television as a harmful factor in the democratic process of electing a president. According to one expert, â€Å"The promise [of] television . . . has collapsed in an era dominated by packaged campaigns and avoidance of issues (Mickelson, 1989, p. 167). Others see the media as the main cause of the d ecline of political parties, which were supposed to be intermediary between the government and the people in a representative democracy, and they believe the decline of the parties will increase the gap between the government and the people. Also, they see the media as a part of the political elite in the United States. Edward Greenberg noticed this point:   Ã‚  Ã‚  Ã‚  Ã‚   Most importantly, the mass media are themselves parts of gigantic corporate empires and, while a few among them may experience an occasional episode of â€Å"muckraking† these media are firmly, in the long run, entrenched in the camp of the powerful (Greenberg, 1986, p. 22). Regulations are necessary to control some of the bad effects of the media, particularly television. Exit polls could be regulated so that East Coast poll results are not announced until the last poll on the West Coast closes. Participation in presidential debates should be required of candidates who want to receive campaign funds. Spots should have more regulations than the previous two areas because the candidates use spots to attack each other. For example, in the 1988 elections, George Bush had one spot in which he rode a yacht through Boston Harbor to show that Michael Dukakis is not an environmentalist and which appeared many times during the last days of the campaign (Mickelson, 1989, p. 162). The public got the impression that Dukakis is not concerned about the environment. Spots should be based on facts. This paper demonstrates that the mass media, particularly television, have a great effect on presidential elections. Analyzing exit polls, presidential debates, and spots shows that television does affect the voters and the voting turnout in the United States. Scholars agree on the effects of television on presidential races; however, they disagree on the extent to which television has affected voting behavior and the voters. Television emphasized the decline of political parties in the last four decades. Although some experts believe television in presidential elections is healthy, others believe it is harmful to democracy, increasing the gap between the government and the people. The negative effects of political television on democracy can be eliminated through regulations. Such regulations could permit political television without its dangers. References Abrams, Floyd. (1985, Spring). Press practices, polling restrictions, public opinion and first amendment guarantees. Public Opinion Quarterly 49 (1): pp. 15-18. Caprini, Michael X. Delli. (1984, August). Scooping the voters? The consequences of the networks’ early call of the 1980 Presidential race. Journal of Politics 46: pp. 866-85. Diamond, Edwin, and Stephen Bates. (1984). The Spot. Massachusetts: MIT Press. Epstein, Laurily R. , and Gerald Strorn. October 1981). Election night projections and west coast turn out. American Politics Quarterly 9 (4): pp. 479-91. Greenberg, S. Edward. (1986). The American political system: A radical approach. Boston: Little, Brown and Company. Hess, Stephen. (1988). The Presidential campaign. Washington D. C. : The Brookings Institute. Jamieson, Kathleen Hall. (1984 ). Packaging the Presidency: A history and criticism of Presidential campaign advertising. Oxford: Oxford University Press. Katz, Elihu, and Jacob J. Feldman. (1962). The debates in the light of research: A survey of surveys. In The Great Debates, ed. Sidney Kraus. Bloomington: Indiana University Press, pp. 173-223. Kraus, Sidney. (1988). Televised Presidential debates, and public policy. New Jersey: Lawrence Erlbaum Associates. Lowi, Theodore J. (1985). The personal President: Power invested promise unfulfilled. Ithaca, New York: Cornell   Ã‚  Ã‚  Ã‚  Ã‚  University Press. Mcginniss, Joe. (1969). The selling of the President 1968. New York: Trident Press. Mickelson, Sig. (1989). From whistle stop to sound bite: Four decades of politics and television. New York: Praeger. Wattenberg, Martin P. (1986). The decline of American political parties 1952-1984. Cambridge, Massachusetts: Harvard University Press. How to cite Impact of Television on Presidential Elections, Essay examples

Looking Out The Window Essays - Eugne Christophe,

Looking Out The Window Looking out the window, a sign on the side of the road reads, ?speed limit 25?. I think it should be much higher, but I suppose residents of the road want to get out of their driveways without being smashed by a speeding car. I look down at the dashboard, which is covered with beer cans (there's no bottles because they always end up finding their way out the window and onto signs and other objects), various coins, and assortments of waste products. Directing my gaze away from the hideous sight of the trash, my eyes wander away and focus in on my speedometer. The pretty little numbers that encircle it go from 0 to 100. As my eyes wander, so does my mind. I think to myself, ?Why do speedometers go up to 100 if the highest speed limits are 55 But I suppose that I put mine to use quite frequently, at the moment its pushing 85. Raising my eyes to look back at the road, I see a sharp right turn coming up very soon. As I come upon this drastic bend in the road, I stomp on the brakes while s wiftly spinning the wheel clockwise. The tires squeal as the rear of the car slides into the opposite lane. I bring the back of the car to join in the lane that they both should be in. I continue down the long slab of asphalt that lies ahead of me. People on the side of the road point and stare as I thunder past them in my chariot. Quite a distance ahead, the traffic light at an intersection turns yellow; signaling to me to slow my automobile so that I will be able to stop once the light turns red. Bringing the auto to a complete halt, I admire the scenery around me. A blue Taurus, a green Jeep Cherokee, and an ugly 1975 Buick LaSabre are just a few of my fellow travelers of the road. The light flashes from red to green. I gently depress the gas pedal at first, but quick as a bolt of lighting, impatience gnaws at my sanity. After I've had about all I could take of this slow speed travel, I thrust my foot into the pedal, pushing it in as far as it will allow itself to be pushed. Crui sing at a leisurely pace of 60 mph, and still accelerating, I peep the rear view mirror. Much to my dismay, I spy a white car with a row of red and blue lights atop of the roof. Behind the wheel is a large man in a blue uniform, with a cheap badge. Checking my speed once again, I come to the sudden realization that I'm traveling at about 70 mph on a 30 mph street with a pig (otherwise known as an officer of the law) behind my speeding car. Casually I try to lower my speed in the hopes that the pig hadn't noticed I was going 40 miles above the speed limit. The chirp of sirens and the flash of colorful lights beckon me to the side of the road. I gently drift to the side of the road and come to a complete stop. The pig fiddles with himself in the car for a bit and then finally opens the door, actually he just cracks the door open a bit. He finally opens the door completely, and steps out. As he does this I take my good friend, mr. .45, and place him behind my back. Just in case officer dunkin mocha wants to cause trouble. After he closes his door, he pulls up his pant and adjusts his belt. He begins the walk to my car at the speed of a rolling donut, as if he were chasing after a Boston cr?me that had fallen from his clumsy hand. Looking into my mirror, I realize that there was a morning snack he was chasing, but it was cruller. The cruller had toppled onto its side right beside my door, and as the pig arrived next to my window, he bent down to pick it up. Thankfully he was facing me when he

Reproductive Medicine essays

Reproductive Medicine essays Reproductive Medicine on the Ethical Frontier I love kids and I always wanted to have them. They said theyd tried it in sheep and it worked. Stacie McBain was recently diagnosed with cancer at the age of 20. Doctors told her that the treatment she would undergo will ultimately leave her infertile. In light of this devastating news was an experimental procedure that had given Stacie the chance to become a mother. Her wish was no longer in the hands of God, but in the technology discovered by a doctor. Such experimental operations have occurred across the globe for over a decade, placing fertility procedures in the eye of an ethical storm (Meyer 94). The question remains are doctors playing God, or just giving infertile patients their wish to become parents? The advances in science and medicine have led to the increase in ethical disputes. For many couples desperate to have children, fertility procedures are a momentous opportunity, which come with a high price. According to the New England Journal of Medicine, in 1994, the fertility industry cost the US Health-care system between $60,000 and $110,000 for each successful pregnancy. Not only are these operations expensive, but also tantalizing and to some immoral. We often get ahead of ourselves in technologically...And the ethics; were still wrestling with those kinds of questions (Silverman). In-vitro fertilization, artificial insemination, and fertility drugs are all available prospects for the infertile couple, today. The Ethics Committee of the American Fertility Society states [ Artificial insemination by donor ] may be the best solution to overcome the infertile couples inability to have their own...child. In-vitro fertilization, otherwise known as test-tube babies, is a process in which doctors remove ovaries and prepare them in a petri dish along with the males sperm ...

When the Standard Deviation Is Equal to Zero

When the Standard Deviation Is Equal to Zero The sample standard deviation is a descriptive statistic that measures the spread of a quantitative data set. This number can be any non-negative real number. Since zero is a nonnegative real number, it seems worthwhile to ask, â€Å"When will the sample standard deviation be equal to zero?† This occurs in the very special and highly unusual case when all of our data values are exactly the same. We will explore the reasons why. Description of the Standard Deviation Two important questions that we typically want to answer about a data set include: What is the center of the dataset?How spread out is the set of data? There are different measurements, called descriptive statistics that answer these questions. For example, the center of the data, also known as the average, can be described in terms of the mean, median or mode. Other statistics, which are less well-known, can be used such as the midhinge or the trimean. For the spread of our data, we could use the range, the interquartile range or the standard deviation. The standard deviation is paired with the mean to quantify the spread of our data. We can then use this number to compare multiple data sets. The greater our standard deviation is, then the greater the spread is. Intuition So let’s consider from this description what it would mean to have a standard deviation of zero. This would indicate that there is no spread at all in our data set. All of the individual data values would be clumped together at a single value. Since there would only be one value that our data could have, this value would constitute the mean of our sample. In this situation, when all of our data values are the same, there would be no variation whatsoever. Intuitively it makes sense that the standard deviation of such a data set would be zero. Mathematical Proof The sample standard deviation is defined by a formula. So any statement such as the one above should be proved by using this formula. We begin with a data set that fits the description above: all values are identical, and there are n values equal to x. We calculate the mean of this data set and see that it is   x (x x . . . x)/n nx/n x. Now when we calculate the individual deviations from the mean, we see that all of these deviations are zero. Consequently, the variance and also the standard deviation are both equal to zero too. Necessary and Sufficient We see that if the data set displays no variation, then its standard deviation is zero. We may ask if the converse of this statement is also true. To see if it is, we will use the formula for standard deviation again. This time, however, we will set the standard deviation equal to zero. We will make no assumptions about our data set, but will see what setting s 0 implies Suppose that the standard deviation of a data set is equal to zero. This would imply that the sample variance s2 is also equal to zero. The result is the equation: 0 (1/(n - 1)) ∑ (xi - x )2 We multiply both sides of the equation by n - 1 and see that the sum of the squared deviations is equal to zero. Since we are working with real numbers, the only way for this to occur is for every one of the squared deviations to be equal to zero. This means that for every i, the term (xi - x )2 0. We now take the square root of the above equation and see that every deviation from the mean must be equal to zero. Since for all i, xi - x 0 This means that every data value is equal to the mean. This result along with the one above allows us to say that the sample standard deviation of a data set is zero if and only if all of its values are identical.

Community development in social work Essay Example | Topics and Well Written Essays - 2500 words

Community development in social work - Essay Example These processes include the organization or establishment of services, e.g. for social welfare, health protection, education, improvement of agriculture, development of small scale industries† (cited in UNESCO Working Paper for ACC Working Group on Community Development, 1956, 1). The word social work is made up two words, ‘social’ and ‘work’, and has different meanings when observed from the social perspective of different regions in the world. Thus, social work in India would be different from the social work being carried out in Iraq or Afghanistan, which would again differ in America, or UK, or Australia. Social work concept changes from country to country, varying according to the social and cultural environment, and political culture in the country, where one is conducting the social work. Broadly, social work, which is based on the principles of justice for all and human rights, aims to bring about social changes, develop good human relationship s, and to empower people for their own well being and liberation. Community Development, however, does not stop at just being a part of social work. There are many more implications to the word, and it is extremely broad in its scope. While CD does imply social work, today in the modern era of globalization, it also broadly implies the activities of the various political leaders, various civic activists, and the actions of other responsible and aware citizens, who all get involved in the various works done for the betterment of lives in local communities. So it is much more than just social service. CD means empowering the citizens as individuals, or in groups, so that they can learn the skills (often required to create political power to bring about social consciousness on some common agenda) which can be implemented to bring about positive changes. Thus, one may redefine CD as â€Å"Community development is a set of values embodied in an occupation.   It

Requirements for the Front-Desk Services in JW Marriott Hotel Essay

Requirements for the Front-Desk Services in JW Marriott Hotel - Essay Example The report intends to understand the service design procedure along with service design specification for the new technology. Service design is based on developing services for visitors, which is simple to use. It covers the activities, decisions, and responsibilities of employees. Service design is also concerned with providing value to the visitors and to guaranty that they obtain satisfactory experiences with the desired outcomes. In this research, the service design procedure has been used in order to develop the front-desk service of JW Marriott. Furthermore, the idea of introducing electronic pad for better guest services has also been described in the research based on the vision that the introduction of new technology can assist in customizing the specific requirements of visitors. Thus, it will help the front-desk employees to conduct various activities effectively such as reserving a table in proper time or delivering cleaning services as well as managing check-ins and chec kouts of guests among others in a time-efficient and error-free manner. Furthermore, the new technology is also aimed to attract guests to observe the facilities of JW Marriott. In order to make the report, the qualitative method has been followed. To be noted in this regard, the reason for using qualitative method is to gain complex understanding about service element required for JW Marriott when integrating the electronic pad system to enhance error-free and time efficient communication system of its various departments with the front-desk service providers. Furthermore, the qualitative method can also be stated as most suitable for the report, as the information regarding JIT cannot be obtained well through quantitative techniques. Secondary sources have been used accordingly, in order to collect information through desk research. The secondary data provided rich sources of information for understanding the subject requirements and thereby, ensuring quality and validity of the r esearch findings. Data from various organizations involved in the implementation of the JIT system has also been used for collecting information in this study. Furthermore, in order to make the report reliable, only journals, books, academic sources and other credible sources have been used. Evidently, such sources have provided valuable information about service improvement through JIT.